The Mercian Group is dedicated to utilizing our extensive experience and expertise in brewing and fermentation technology in delivering value to our customers in th form of food and health, predicated on our corporate philosophy of utilizing nature's gifts to enhance lifestyles. The company name Mercian, derived from the French merci (thanks) and the English an (person), expresses gratitude towards our customers and other stakeholders as well as our thanks for the bountiful gifts of nature and society.
As a leading wine company, we strive to always operate our business from a customer perspective, engaging with our customers and sincerely listening to their opinions, so that we can continue to deliver safe, appealing and enjoyable Mercian brand wines that match the lifestyles and values of our customers.
In addition, we aim to firmly secure our leading market share, and establish healthy profitability through ongoing and company-wide cost reforms.
As a member of the Kirin Group, the Mercian Group seeks to constantly review and improve the products and services it delivers, and to deepen its ties with the local community. We aim to pursue meaningful and worthwhile corporate activities which create value that can be shared with society.
I look forward to your continued patronage and support of Mercian Corporation in the future.
President and CEO
Just as our name describes, we constantly maintain our gratitude to our customers, striving to “utilize nature's gifts to enhance lifestyles” through our business operations.