
| 1934 December |
Showa Brewery Co., Ltd., is established in Tokyo |
| 1935 April |
Begins production of neutral spirits |
| 1937 September |
Begins production of Sanraku synthetic sake |
 |
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Chuji Suzuki. Company founder. |
Poster of Sanraku synthetic sake in 1937. |
| 1946 March |
Begins production of shochu, a distilled spirit |
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| Yatsushiro factory in 1949 |
Mercian wine in 1940fs |
| 1957 March |
Begins production of feedstuffs |
| 1961 May |
Merges with Nisshin Brewery Co., Ltd., and acquires the Mercian brand |
| 1962 July |
Merges with Ocean Co., Ltd., acquires Ocean brand whisky and changes company name to Sanraku Ocean Co., Ltd. |
| 1966 January |
Begins production of the agricultural antibiotic Kasugamycin |
| 1969 September |
Begins production of the medical antibiotic Josamycin |
| 1970 March |
Begins production of Chateau Mercian |
| 1972 November |
Completes an import and distribution agreement for Tio Pepe brand sherry with Gonzalez Byass S.A. of Spain |
| 1973 May |
Receives dealership in Japan from Gustav Adolf Schmitt'sche Weinlellerei in Germany |
| 1973 September |
Opens Mercian Wine Musium, renovated oldest wooden winery in existence |
| 1973 October |
Receives dealership of Hungarian Tokaj Wine in Japan |
| 1974 October |
Bigins "Harvest Festival" at Katsunuma Winery |
| 1976 May |
Begins sales of Mercian Blanc de Blanc Katsunuma |
| 1976 July |
Begins sales of the first single malts whisky Ocean Karuizawa |
| 1978 February |
Begins import and distribution of sparkling wines produced by Codorniu S.A. of Spain |
| 1979 October |
Begins sales of Chateau Mercian Koshu Toriibira |
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| Mercian Wine Museum |
| 1981 December |
Begins marketing of the anti-cancer agent Aclacinon inj. |
| 1982 February |
Acquires distributorship for Japan of the wines produced by Maison Albert Bichot, S.A. of France |
| 1985 April |
Changes company name to Sanraku Co., Ltd. |
| 1985 June |
Begins sales of Mercian Koshu Sur Lie |
| 1987 October |
Acquires premium wine producer Markham Vineyards of Napa, California, United States |
| 1988 June |
Begins sales of the anti-cancer agent Pinorubin inj. |
| 1988 July |
Completes an agreement for the import and distribution of the French champagnes produced by Champagne Pommery |
| 1988 September |
Purchases Chateau Reysson, a winery in Bordeaux, France |
| 1989 June |
Begins sales of Chateau Mercian Kikykogahara Merlot |
| 1989 November |
Begins sales of veterinary antibiotic Aivlosin |
| 1989 December |
Contract of import and distribution with seven Italian wineries |
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| Mercian Katsunuma Winery |

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| 1990 July |
Begins sales of Chinese Shaoxing wine Gu Yue Long Shan Establishes a joint venture company, Shenzhen Main Luck Pharmaceuticals Inc., with Shenzen Pharmaceutical Factory and Main Life Corp., to produce and market anti-cancer drugs for the Chinese market |
| 1990 September |
Changes company name to Mercian Corporation |
| 1991 October |
Begins sales of Shochu Hakusui |
| 1993 February |
Begins import and distribution of wines produced by Vina Concha y Toro S.A. of Chile |
| 1994 June |
Wine market in Japan expands rapidly, triggered by introduction of Bon Marche, a moderately priced table wine |
| 1994 October |
Begins sales of Chateau Mercian Jyonohira Cabernet Sauvignon |
| 1995 July |
Opens the Musee dfart Mercian Karuizawa |
| 1995 October |
Begins sales of reasonable price wine Bistro |
| 1996 October |
Begins sales of Bon Rouge |
| 1996 November |
Begins import and distribution of wines produced by Trapiche of Argentine Mercian Katsunuma Winery obtains ISO9002 certification |
| 1996 December |
Opens Mercian Web Site |
| 1997 May |
Begins sales of Shochu Hakusui, series of brand-name rice |
| 1997 June |
Chateau Mercian Jyonohira Cabernet Sauvignon f90 wins the gold prize at International Wine Challenge in Bordeaux, France |
| 1998 September |
Begins import and distribution of wines produced by Robert Mondavi of California, in the United States |
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| Mercian Karuizawa Museum of Art |

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| 2001 January |
Begins import and distribution of several Piat dfOr wines from Piat Pere et Fils of France |
| 2001 April |
Begins sales of imported Dourthe Wines from major Bordeaux negotiant (wine merchant) Compagnie des Vins de Bordeaux et de la Gironde (CVBG) |
| 2003 March |
Begins sales of Oishii-sankaboshizai-mutenka Wine Completes construction of biological resources laboratory |
| 2003 June |
Commences cultivation of high-grade wine grapes at Mariko Vineyard in Nagano Prefecture |
| 2003 October |
Begins sales of Chateau Mercian Koshu Girs de Gris |
| 2005 February |
Acquires capital in Nippon Liquor Ltd., |
| 2005 March |
Begins sales of Chateau Mercian Koshu Kiiroka |
| 2005 August |
Revamps Eaglehawk Australian wines, introducing a screw cap |
| 2006 February |
Begins sales of natural cosmetics Vinage Natural |
| 2006 March |
Acquires a 51% stake in Nippon Liquor Ltd., a company specializing in sales of high-quality wines |
| 2006 August |
Completes construction of Nikko plant, which becomes a production base for the processing liquors business |
| 2006 September |
Completes Yatsushiro Shiranuigura facilities for the production of otsuru shochu at the Yatsushiro plant |
| 2006 November |
Concludes business alliance with Kirin Brewery Company Limited |
| 2007 February |
Revamps Sunrise Chilean wine, introducing a screw cap |
| 2007 May |
Begins sales of Nihon no Awa |
| 2007 July |
Becomes an operating company under Kirin Holdings Company, Limited |
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