Founded in 1993 as a livestock feed retailer, Mercian Feed was transformed in September 2009 when it succeeded the livestock feed arm of Mercian. The merger of business operations enabled closer and speedier relationships, from procurement of production materials through manufacturing, retail and delivery of products to customers, and allowed us to achieve the strengthening of the business platform.

We listen earnestly to customers' voices, share them throughout the company and respond promptly. Our business activities are predicated on the perspective of the customer.

At Mercian Feed, our business philosophy is “We aim to make products that are kinder to people and animals.” Precisely because the feed is for livestock that we put into our mouths, we are dedicated to ensuring that products are more safe and secure, and we practice thorough quality control from product development through to procurement of production materials and manufacturing.

Our primary goal is to provide safe and secure products, called “Kind Products,” that represent a concentration of wisdom in the trinity of development, manufacturing and retail pertaining to food. Each and every employee has a thorough understanding of the notion of supporting the dietary habits of Japan through dairy farmers and contributing to society, and they have pride and confidence in their own company and products. In this way, we will continue to provide safe and kind products for the children of the future and for the children yet to be born.